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Rio Valley Dermatology

Skin care clinic ★3.0

4074 Swift Ave, San Diego, CA 92104, USA

3.0
Discover Rio Valley Dermatology in San Diego, where Dr. Ross provides expert medical and cosmetic dermatology services. Known for his direct, honest approach and exceptional results, this clinic is a go-to for locals seeking advanced skin care from a trusted professional.
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Rio Valley Dermatology Introduce

For residents of California, particularly those in the San Diego region, finding a dermatology clinic that combines deep expertise with a professional and honest approach can be a significant challenge. Rio Valley Dermatology, located in a welcoming part of San Diego, has established itself as a premier destination for both medical and cosmetic skin care. Led by the highly-regarded Dr. E. Victor Ross, this clinic offers a sanctuary for those seeking to address everything from chronic skin conditions to the signs of aging with the latest technology. In a city where sun exposure is a daily reality, a trusted dermatologist is an invaluable resource. This article is designed to be a comprehensive guide for local users, providing a detailed overview of Rio Valley Dermatology, its location, the services it offers, and what makes it a compelling choice for the community.

The philosophy at Rio Valley Dermatology is centered on delivering exceptional results with a direct and empathetic approach. Dr. Ross is consistently praised by his clients for his blend of technical expertise and compassionate bedside manner. A patient review highlights this perfectly, noting that Dr. Ross is "gentle, calm, and empathetic" while being "very quick yet thorough when doing his procedures." This unique combination of efficiency and care is a major reason why many clients have been returning to him for years. Dr. Ross is also known for his honesty, with a patient mentioning he will give an "honest assessment" of the treatments available and is "never at all pushy." This is a crucial feature for locals who want to feel confident in their treatment choices without feeling pressured. His expertise with advanced technologies, such as UltraClear laser and IPL, is also a key highlight, demonstrating a commitment to offering cutting-edge solutions for a wide range of skin issues. The fact that appointments often need to be booked months in advance speaks volumes about the trust and respect he has earned within the community.


Rio Valley Dermatology is conveniently located at 4074 Swift Ave, San Diego, CA 92104. This address places the clinic in a central and easily accessible part of San Diego, in the vibrant community of North Park. The location on Swift Avenue is just a short distance from major thoroughfares like El Cajon Boulevard and University Avenue, which are well-known arteries connecting various parts of the city. This central positioning makes the clinic a practical choice for residents in surrounding neighborhoods like Normal Heights, Hillcrest, and Mission Valley.

For those traveling by car, the clinic is a short drive from major freeways, including the I-805 and CA-15. This accessibility is a key advantage for busy Californians who want to fit an appointment into their schedule without a long or complicated commute. While parking can sometimes be a consideration in residential and commercial areas, the location on Swift Avenue and its surrounding streets often provides street parking options. For clients using public transportation, the accessibility is also good, as several bus routes run along the nearby major streets, with stops located within a comfortable walking distance of the clinic. The location of Rio Valley Dermatology in a community-oriented neighborhood makes it feel like a genuine local resource, a place that is integrated into the daily life of San Diego and easily reachable for all.


Rio Valley Dermatology offers a wide range of services, blending medical dermatology with advanced cosmetic treatments. Dr. Ross's expertise, particularly with lasers, allows the clinic to address a diverse set of skin concerns with precision and care.

  • Advanced Laser Treatments: The clinic is known for its use of state-of-the-art lasers, including the Erbium laser for treating conditions like stucco keratosis and sun damage. They also utilize IPL (Intense Pulsed Light) for issues like sun damage on the face, neck, and chest, as well as UltraClear laser treatments. This focus on technology allows for highly effective and targeted solutions.

  • Acne and Scar Treatment: For clients struggling with acne and the lasting effects of scars, the clinic provides specialized laser treatments. Dr. Ross is praised for his meticulous approach to these procedures, ensuring clients get the best possible results and feel confident in their skin.

  • Cosmetic Dermatology: Beyond medical needs, the clinic offers a range of cosmetic services. These treatments are designed to combat signs of aging, such as melasma and sun damage, and to improve overall skin texture and tone. The goal is always a natural and refreshed appearance, achieved through a blend of technical skill and artistic vision.

  • General Dermatology: As a dermatologist, Dr. Ross treats a full spectrum of skin ailments. This includes everything from common issues like athletes' foot and hives to more serious conditions. His broad knowledge base ensures that clients can come to the clinic for a variety of skin concerns, knowing they are in expert hands.

  • In-depth Consultations: A key part of the clinic’s service is the detailed consultation. Dr. Ross takes the time to give an "honest assessment" of the client's skin and the available treatments. This professional, direct approach is highly valued by patients who want clear expectations and a well-thought-out plan for their skin health.


Rio Valley Dermatology is a standout choice for local Californians due to several key features and highlights that are frequently mentioned in client feedback.

  • Expertise with Advanced Lasers: The clinic’s investment in the "latest greatest lasers" is a major highlight. This commitment to modern technology ensures that clients have access to the most effective treatments for a wide range of issues, from sun damage to acne scars, setting the clinic apart from more traditional practices.

  • Honest and Direct Communication: Dr. Ross’s "direct" and "never at all pushy" style is a significant feature. Clients appreciate his honest assessments and feel that they are receiving transparent advice, which builds a strong sense of trust and confidence in the treatment process.

  • Exceptional Bedside Manner: Despite his efficiency, Dr. Ross is described as having a "terrific bedside manner" and being "gentle, calm, and empathetic." This compassionate approach makes every visit a positive and comfortable experience, which is particularly important for medical procedures.

  • Effective and Visible Results: The ultimate highlight is the quality of the results. Clients consistently report "great results" from their treatments, whether for melasma, sun damage, or acne scars. The visible improvements are a testament to Dr. Ross’s skill and the effectiveness of the clinic's services.

  • Competitive Pricing and Insurance Acceptance: A unique highlight mentioned by a client is that Dr. Ross's prices are "very competitive, and he will bill insurance whenever possible." This makes high-quality dermatological care more accessible and affordable for the local community.


To schedule an appointment or for more information, you can use the following details:

Address: 4074 Swift Ave, San Diego, CA 92104, USA


For residents of California, particularly those in the San Diego area, Rio Valley Dermatology is an excellent choice for their skincare needs. Its suitability for locals lies in its unique combination of advanced technological capabilities, the deep expertise of Dr. Ross, and a professional, patient-first approach. The clinic’s convenient location in North Park makes it easily accessible for a wide range of the community, while the reputation for honest and effective treatment builds confidence and trust. The fact that the clinic handles a full range of dermatological issues, from medical concerns to cosmetic enhancements, means it can serve as a long-term partner in a client’s skin health journey. For San Diegans looking for a dermatologist who is not only a master of his craft but also a kind and honest professional, Rio Valley Dermatology offers an unbeatable option. It is a place where cutting-edge technology and compassionate care come together to help you achieve your best skin.

Rio Valley Dermatology Details

  • Accessibility

  • Wheelchair accessible entrance
  • Wheelchair accessible parking lot
  • Amenities

  • Restroom
  • Payments

  • Credit cards
  • Debit cards

Rio Valley Dermatology Location

Rio Valley Dermatology

4074 Swift Ave, San Diego, CA 92104, USA

Rio Valley Dermatology Reviews

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